HBO Max partnered with Snapchat to promote a selection of the streamer’s TV shows on the social media platform.
“People love to come together to watch their favorite HBO Max shows and talk about what’s unfolding. Our partnership with Snapchat is another step towards fulfilling that desire for human connection and providing our fans with co-viewing opportunities, while deepening their emotional relationship with the brand,” said Sarah Lyons, EVP, DTC global product management at HBO Max. “We believe humans value recommendations that come from other humans, so having the opportunity for friends to suggest, and then subsequently watch content together paves the way for more meaningful discovery.”
As part of the partnership, Snapchatters across the United States will have the opportunity to watch the first episodes of select HBO and HBO Max series for free through Snap Minis, starting with the debut episode of the Gossip Girl reboot. Snapchat confirmed that the HBO Max Mini launches instantly within the app, with no installation required, and allows Snapchatters to access watch groups that are viewing episodes with an age-appropriate rating. Viewers are also allowed to chat and share Bitmojis with other people in the watch group while watching content from the HBO Max catalog.
“We’re excited to partner with HBO Max to offer our community an innovative co-viewing experience inside of Snapchat,” said Alston Cheek, director of platform partnerships at Snap, Inc. “Snap Minis offer an exciting new way for HBO Max to create social experiences for fans of its programming, complementing our incredible Snap Originals and partnered content available on Discover. The Mini is easy to use, and instantly brings friends together to watch their favorite titles and discover new shows for free.”
While available titles will be refreshed on a regular basis, the pilot episodes of the following series are available via HBO Max Snap Mini right now:
The Flight Attendant
Game of Thrones
Gossip Girl (2021)
Selena + Chef
World of Calm
Betty – (Season 2, Episode 1)
The partnership between HBO Max and Snapchat marks the first time a major streaming platform has shared full-length episodes on Snapchat. While it’s unclear at this time which shows will be added in the future, HBO Max currently has several new Max Originals in the works, including James Gunn’s upcoming Peacemaker series and a reboot of Nickelodeon’s Brothers Garcia called The Garcias.
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